Comments on: I Think Motrin Is About to Feel Some Pain

By: The Domestic Diva » Motrin angers Mommy Bloggers over Babywearing AD

Mon, 17 Nov 2008 18:15:14 +0000

[...] apology for the ad and are pulling it from all media outlets. Next time, Motrin might want to partner up with us, mommy bloggers before another ugly episode occurs. Don’t believe that the fuss was that great? You might [...]

By: Motrin, Who’s Feeling The Pain Now? | New Old Moms Club

Motrin, Who’s Feeling The Pain Now? | New Old Moms Club — Mon, 17 Nov 2008 02:00:48 +0000

[...] Jen’s Genuine Life [...]

By: jenuinejen

jenuinejen — Sun, 16 Nov 2008 18:18:06 +0000

@mom101 and @janechin Thanks for pointing out that Motrin is owned by J&J. I did not realize. You’d think that after the many frustrations with Camp Baby they would know how to better use social media.

By: Jane Chin, Ph.D.

Jane Chin, Ph.D. — Sun, 16 Nov 2008 18:06:41 +0000

As a pharma industry advisor AND a mama whose sanity has been saved more times by the MobyWrap than I care to mention… I’m deeply disappointed by the failed execution of this motrin ad.

I get it, more achey mamas, more motrin sales – but you don’t build customer rapport by making fun of her or mocking her – however funny you think you can be.

This is a case where companies need to check with its customers before making assumptions and claims about those customer segments.

I’ll connect with my McNeil scientific contacts and let them know the level of outrage over this.

I wish I can be at the meeting between J&J/McNeil and the agency responsible for this FAIL WHALE of a web ad.

Jane Chin, Ph.D.s last blog post..janechin: Motrin ad aims to sympathize w/ moms but marketing msg misses by a mile & now moms are pissed. $$$ down the drain. #motrin #motrinmoms

By: Jennifer Taggart, Thesmartmama

Jennifer Taggart, Thesmartmama — Sun, 16 Nov 2008 18:06:15 +0000

Motrin really didn’t get it. Women spend $0.85 of every household dollar. Women rely upon other women for product recommendations, and moms most of all. And moms turn to friends, but also mommy bloggers.

Hell hath no fury like a pissed off blogging & twittering mama. By mocking babywearing moms as trying to be cool & fashionable, Motrin dismissed a practice used since the beginning of time, and pissed off a lot of moms.

Blogged it at http://www.thesmartmama.com/bg/index.php?option=com_content&task=view&id=185&Itemid=23 with the content of my email to Motrin.

Jennifer
Smart Mamas Do It All Naturally
TheSmartMama

Jennifer Taggart, Thesmartmamas last blog post..Shame on Motrin: New Ad Campaign Trashes Baby Wearing